I design clarity into complex problems — and own products from idea to real-world impact.
6+
years Building Products
PM × Designer building 0 → 1 SaaS (B2B & B2C) and EdTech products.
0 → 1 Products: Idea to Impact
Kraya-AI
AI-powered WhatsApp CRM helping small businesses close faster.
MentR-Me
Study abroad platform simplifying study abroad application and journey.
Sales CRM
Internal automation system replacing manual ops with structured workflows.
Owned cross-functional teams of
15+
across product, design, QA & engineering – setting direction with stakeholders and shipping outcomes end-to-end.
AI × Automation
Generative AI, chatbots & automated workflows to reduce manual effort and scale execution.
Impact Delivered
Selected results from shipped products
Revenue growth across shipped products
Faster workflows across teams
Reduced manual operational effort
Higher user engagement and retention
From Idea to Impact
A showcase of products and features designed to solve real user needs. Each case reflects thoughtful UX, clear strategy, and measurable results.
KRAYA
AI-Powered WhatsApp CRM Built for Conversion
What if your sales team had an AI sidekick living inside WhatsApp? I built Kraya-AI to automate lead qualification, follow-ups, and instant replies – turning chaos into conversions.
AI Automation
B2B SaaS
WhatsApp CRM
Chrome Extension
Startup
Workflow Automation
Product Strategy
Lead Management
Product Design
More Leads Processed
Faster Deal Closing
Fewer Lost Leads
GMAT RESOURCES
From Concept to Revenue in Test Prep UX
No more endless Googling. I created a one-stop GMAT prep portal – curated tools, analytics, and a frictionless UX – so test-takers can focus on acing the exam, not hunting for resources.
EdTech
GMAT Test Prep
Content Curation
Product Design
B2C SaaS
Product Strategy
UI/UX
Analytics
Platform Launch
Increase in Retention
New User Signups
GMAT score improvement
INTERNAL CMS
Scaling Content Without Dev Dependency
I rebuilt our CMS to let ops teams publish, manage, and optimize 4,500+ content pages independently – improving SEO compliance and eliminating day-to-day reliance on engineering.
Content Management
No-code
B2B SaaS
Content Operations
SEO
Workflow Automation
UI/UX Design
Product Strategy
Internal Tools
Increase in Organic Traffic
Content Pages Managed
SEO Compliance
SALES CRM
Post-Sale Payment Tracking, Simplified
Built for the “I’ll get back to you” crowd: this CRM centralizes lead management, automates payment reminders, and slashes manual follow-ups – so sales teams can actually sell.
CRM
B2B SaaS
Product Management
Internal Tool
Product Strategy
Lead Management
Workflow Automation
Cross-Functional Teams
UX Design
More Team Efficiency
Less Follow-up Time
Drop in Overdue Payments
Impact Beyond the Day Job
Applying product and design skills to causes that matter – education and mental health – where clarity, access, and trust are essential.
What People I've Worked With Say
Perspectives from people I’ve led and collaborated with across design, product, and engineering.
Ishu's presence brings a sense of calm even during the most chaotic moments. What stands out most is how deeply she cares—not just about the product, but about us as individuals. Her UI/UX skills are just as exceptional—she has a sharp eye for design, an intuitive grasp of user behavior, and a talent for turning complex problems into elegant, user-friendly solutions. Watching her turn raw ideas into thoughtful, high-impact experiences feels like a masterclass every time.
In her role as Tech & UI-UX Manager, Ishu has consistently demonstrated exceptional talent and professionalism. Without a doubt, she is one of the most skilled professionals I have ever had the pleasure of meeting. Her ability to take complex ideas and turn them into user-friendly, visually appealing designs is nothing short of amazing. Whether it’s creating seamless app interfaces or redesigning entire websites, Ishu has a knack for understanding exactly what users need and delivering it with creativity and precision.
As a Designer and QA Tester, Ishu brought a blend of creativity and precision to the table, always focused on creating seamless user experiences while ensuring the tiniest details never slipped through the cracks. Her leadership always stood out. She managed the tech team with grace and a strong sense of direction. No matter how high the pressure, she remained supportive, and solution-driven. She always had our backs, trusted our instincts, and encouraged us to take ownership.
Ishu's expertise in design and UI/UX is unmatched. I learned so much just by observing how she approached problems, prioritized user needs, and translated ideas into elegant, effective experiences. But beyond her skills, it was her leadership that truly stood out. She was always there for the team - celebrating wins, guiding us through challenges, and making sure we never felt stuck or unheard. Her ability to balance high standards with genuine care created a space where we could grow, take risks, and thrive.
As a designer and UI/UX expert, Ishu brings unmatched creativity, precision, and user intuition. Watching her transform raw ideas into elegant, seamless user experiences felt like a masterclass in design thinking. Her attention to detail, coupled with a strong grasp of user behavior, taught me a great deal about building interfaces that are both functional and meaningful. And I can confidently say she’s one of the most exceptional managers and mentors I’ve ever worked with.
Ishu's expertise in Quality Assurance, product design, and team collaboration is unmatched. Ishu has an exceptional ability to take complex ideas and translate them into user-friendly, innovative products, always ensuring the highest quality in everything she does. What truly sets Ishu apart is her proactive and supportive nature. She is always ready to step in and assist wherever needed, creating a collaborative and positive work environment.
Ishu is one of the most meticulous, accommodating, productive and friendly managers I have had. Her work ethic, readiness to be available at any hour and organization of next tasks helped us become the most productive version of ourselves. Ishu also has the ability to build bridges between management and her team which makes the working environment open and easier for the teams to better communicate with each other.
Ishu is one of those rare managers who knows how to bring out the best in her team. She’s smart, thoughtful, and always seems to have a way of making complex problems feel manageable. Working with her has been such a rewarding experience—she genuinely cares about her team’s growth and is always there with helpful advice or encouragement. I couldn’t recommend her enough; any team would be lucky to have her leadership.
Ishu seamlessly combines her expertise as a UI/UX Designer and QA professional with her ability to adapt quickly to new technologies and projects. Her sharp technical acumen is complemented by her creative problem-solving and attention to detail, ensuring that every task is executed to perfection. Ishu’s dedication, work ethic, and collaborative spirit make her an exceptional manager and a true asset to any team.
Let's Build Something Impactful
Ready to bring strategic product thinking and beautiful design to your next project? I help teams turn vision into user-first digital solutions. Let’s connect and make it happen.
What I Can Help With
- Product Strategy
Roadmap planning, feature prioritization, go-to-market strategy
- UX/UI Design
User research, wireframing, prototyping, usability testing, and design systems
- Team Leadership
Cross-functional collaboration, agile ceremonies, and process optimization
- AI & Workflow Automation
Integrating AI-driven features and automating workflows for efficiency